Route to Market Specialist – Coca Cola Botswana

Job Description

Support the implementation and optimization of route-to-market strategies for Coca-Cola Beverages Botswana to ensure efficient product distribution and market penetration.

Coca-Cola Beverages Botswana is the local operating entity of Coca-Cola Beverages Africa (CCBA) in the country. It is responsible for the manufacturing Coca-Cola Beverages Botswana: Route To Market Specialist. Reporting to Route To Market Manager, the role is responsible for supporting the implementation and optimization of route-to-market strategies to ensure efficient product distribution and market penetration

Job Summary
Type: full-time
Location: Gaborone
Category: Sales and Marketing

Key Responsibilities

• Operational Performance: Regularly review Operational KPI performance – Ordered vs Delivered; Adequate Stock Levels are maintained. Distribution partners sustainability is monitored through: Monthly/Quarterly P&L reviews. DOSA Audits and action plans
• Accurate Data for Business Modelling: Ensure that all customer master data related to sales is maintained accurately, contributing to more reliable business reporting and decision-making.
• Efficient Customer Visit Scheduling: (Deliveries/Van Sell) Achieve optimized resourcing and sequencing of customer visits, contributing to cost-effective operations and streamlined route management.
• Improved RTM Initiatives: Provide well-evaluated RTM proposals that lead to better business outcomes in terms of sales, customer engagement, and promotional effectiveness.
• Successful RTM Model Implementation: Ensure that RTM simulations result in feasible and successful implementations that align with business goals and market demands.
• Business RTM Model Application: Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change. Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.
• RTM Setup Evaluation and Optimization: Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives. Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.
• Simulation and Feasibility Testing: Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation. Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.
• Cross-Functional Alignment: Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels. Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.
• Continuous Improvement: Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes. Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.

Requirements

• Bachelor’s degree in Logistics, Marketing, Business, or a related field
• 3-4 years’ experience in sales within an FMCG environment
• Experience in applying RTM principles to optimize sales operations would be advantageous
• Advanced proficiency in Microsoft Excel and experience with routing and logistics software
• Proficient in maintaining large datasets, ensuring accuracy and consistency for reporting and analysis
• Strong understanding of RTM models, with the ability to apply and interpret these models in a commercial setting
• Ability to evaluate and recommend optimal RTM solutions based on market, product, and customer needs
• Advanced skills in Excel for data analysis and modeling, including proficiency with routing and logistic software
• Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions

How to Apply
To apply, please visit: ccba.erecruit.co
REF Code: CCB260417-4