Head of Branding, Marketing & Communications – National Development Bank

The Role:

Brand Strategy & Positioning

Lead the development and execution of a compelling brand strategy that strengthens the Bank’s market presence and reinforces its value proposition.

Integrated Marketing & Campaign Management

Design and deliver integrated marketing campaigns across digital and traditional channels to drive product uptake, customer acquisition, and brand visibility.

Corporate Communications & Reputation Management

Oversee internal and external communications, ensuring consistent messaging, strong stakeholder engagement, and proactive reputation management.

Customer Insights & Market Intelligence

Leverage market research, customer insights, and analytics to inform marketing strategies, improve customer engagement, and support business growth.

Digital Marketing & Customer Engagement

Drive digital marketing initiatives across online platforms to enhance customer experience and strengthen the Bank’s digital footprint.

Stakeholder & Media Relations

Manage relationships with media, partners, and key stakeholders to position the Bank as a trusted and influential financial institution.

Brand Governance & Consistency

Ensure consistent application of brand standards across all communication channels, products, and customer touchpoints.

Customer Experience Strategy

Lead the development of a customer experience framework that ensures consistent, seamless, and customer-centric interactions across all service channels and touchpoints.

Customer Experience Measurement & Continuous Improvement

Establish mechanisms to measure, monitor, and analyse customer experience, including customer feedback, satisfaction metrics, and service performance indicators, and translate insights into initiatives that continuously enhance service quality and customer engagement.

Transformation & Innovation

Support the Bank’s strategic transformation by aligning brand, marketing, and communications initiatives with business growth and digitalisation objectives.

The person:

We are looking for a strategic leader and accomplished marketing professional with:

·       Extensive experience in brand leadership, marketing strategy, and corporate communications

·       A strong track record of building and managing high-impact brands

·       Demonstrated success in leading integrated marketing campaigns and digital engagement strategies

·       Exceptional stakeholder management and communication skills

·       Strategic insight, creativity, and the ability to translate vision into measurable outcomes

·       Strong expertise in customer experience strategy and customer engagement initiatives

·       Strong expertise in customer experience design, measurement, and improvement initiatives

·       Demonstrated experience using customer insights, feedback mechanisms, and analytics to drive service improvements

Qualifications:

•        Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

•        Postgraduate qualification (MBA, MSc Marketing, or equivalent) preferred

Experience:

•        Minimum 10 years’ experience in marketing, brand management, or communications.

•        At least 5 years in a senior leadership role, preferably within financial services or a highly regulated sector