Marketing Executive – Leverage Point

February 15, 2024

Job Description

About Leverage Point

Leverage Point is an innovative software development company specializing in cutting-edge solutions for businesses across various industries. With a commitment to excellence and a passion for technology & Innovation. We are at the forefront of creating and providing software and digital solutions that empower our clients to achieve their goals.

Marketing Executive

JOB TITLEGraduate Marketing Executive
DISCIPLINEMarketingDate last written (if known)30 January 2024
SUB-DISCIPLINEMarketingCONTRIBUTIONJunior
LOCATIONGaborone
ABOUT LEVERAGEPOINT

Leverage Point is an innovative software development company specializing in cutting-edge solutions for businesses across various industries. With a commitment to excellence and a passion for technology & Innovation. We are at the forefront of creating and providing software products and services that empower our clients to achieve their goals.

PURPOSE OF THE ROLE

We are seeking for a talented and driven Graduate Marketing Executive to join our team. The Marketing Executive will ensure that all marketing operations are successful in meeting the goals set by management. As a Graduate marketing Executive, you will be working closely with our Business Development and Sales team to develop and executive various marketing activities and campaigns.

PRIMARY RESPONSIBILITIES
  • Contribute in the implementation of marketing strategies and campaigns across various channels, including social media, Email marketing and digital advertising
  • Support the marketing manager in overseeing the department’s operations
  • Develop a marketing and branding strategy for approval by management
  • Organize and attend marketing activities or events to raise brand awareness
  • Assist in the development of marketing collateral such as brochures, presentations and promotional materials
  • Collaborate with sales and business development to ensure consistent and effective messaging
  • Drive marketing campaigns that contribute to achieving sales targets
  • Conduct market research to identify opportunities for promotion and growth
  • Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
  • Support the organization and coordination of events, trade shows and conferences
  • Collaborate with managers in preparing budgets and monitoring expenses
KNOWLEDGE & SKILLS/MINIMUM JOB REQUIREMENTS:
EDUCATION & QUALIFICATIONS

Bachelor’s Degree in Marketing, Business, or a related field.

EXPERIENCE & SKILLS
  • Excellent knowledge of MS Office
  • Knowledge of social media platforms and digital marketing strategies
  • Ability to supervise, delegate, and develop capacity
  • Ability to perceive and ameliorate conflict and tension.
  • Creativity and commercial awareness
  • Strong written and verbal communication skills
  • A team player with a customer-oriented approach
  • Excellent organizational and multi-tasking skills

Location