Marketing, Communications & Public Relations Manager – Alexander Forbes

Job Description

Key Performance Areas

• Develop and Implement Marketing Strategies:
  Create marketing plans to achieve objectives such as brand awareness, lead generation, and customer retention.
• Manage Communications:
  Oversee internal/external communications. Ensure strategic, consistent messaging.
• Public Relations:
  Plan and execute PR strategies to enhance public image and stakeholder relations.
• Produce PR Materials:
  Prepare press releases, speeches, pitch letters, case studies, and support materials.
• Handle Media Relations:
  Liaise with media, manage outreach, and oversee PR events.
• Resolve Issues Promptly:
  Address PR-related issues efficiently.
• Content Creation:
  Develop high-quality content for digital platforms and print.
• Campaign Management:
  Plan, execute, and analyze marketing campaigns.
• Event Planning:
  Organize product launches, press conferences, and promotional events.
• Market Research:
  Conduct research to identify marketing trends and opportunities.
• Budget Management:
  Ensure cost-effective marketing strategies.
• Oversee Crisis Communication:
  Ensure consistent crisis messaging across platforms.
• Spokesperson Duties:
  Represent the company at events and media engagements.
• Team Leadership:
  Lead the marketing and communications team, fostering a high-performance culture.
• Stakeholder Management:
  Build strong internal and external relationships.
• Monitoring and Reporting:
  Analyze media coverage and communications performance.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• A master’s degree is an advantage.
• Minimum 7 years’ experience in marketing/communications/PR with proven success.
• At least 5 years in a management role preferred.

Skills & Knowledge

• Proficiency in digital tools (Google Analytics, CMS, SEO).
• Strong writing, editing, and project management skills.
• Leadership and interpersonal abilities.
• Experience in media relations and campaign analytics.