Manager – Digital Services, Loyalty & Vas – Sefalana Cash & Carry

Job Description

Job Summary

Sefalana Cash & Carry, a leading distributor of Fast Moving Consumer Goods (FMCG) in Botswana, has an opportunity for a passionate and innovative individual to take up the role of Manager – Digital Services, Loyalty & VAS. This is a management position that connects and supports multiple stakeholders including the branches, support departments, and external service providers to deliver business value to all stakeholders. The position is tenable at Sefalana Head Office in Gaborone.

Key Responsibilities

• Drive the performance of the digital product services, customer loyalty programs and VAS portfolio to achieve sales revenue, profitability, transaction and customer engagement targets.
• Utilize customer loyalty database to understand consumer behavior, identify opportunities for market growth and develop customized offerings for the customers.
• Manage and grow Value-Added Services and Money Market offering, including the sale of airtime, prepaid electricity, bill payments, money transfers and remittances, vouchers, payment solutions and other customer convenience services.
• Plan and manage the roll-out of projects to ensure timeliness, stakeholder engagement, and value addition to the business.
• Manage relationships with banks, fintech companies, mobile network operators, payment providers, loyalty partnered and other strategic service providers.
• Participate in the negotiation and review of commercial terms, commissions, transaction fees, rebates, partnership agreements and service-level agreements with service providers.
• Conduct ad hoc staff briefings for the branches and support departments on the roll-out of projects to ensure buy-in and standardize understanding of the services.
• Monitor performance by store, region, customer segment, service category and service provider, identifying opportunities and implementing corrective actions where required.

Requirements

• A bachelor’s degree in commerce, business management, marketing, digital business, finance, information systems or a related field of study.
• A professional certification in project management, business management, digital transformation, or data analytics will be an added advantage.
• Eight (8) years’ relevant experience, preferably within retail, FMCG, banking, fintech, telecommunications, payment platforms, customer loyalty programs, or digital services.
• At least three (3) years’ experience in a managerial or supervisory position, with responsibility for delivering commercial or customer-focused initiatives.
• Practical experience in at least two or more of the following areas: driving customer loyalty and rewards programmes, Value-Added Services (VAS), Money Market or payment services, digital products and customer platforms, fintech or payment solutions, customer analytics, and commercial partnerships.
• Able to build and maintain mutually beneficial relationships with service providers and internal customers.
• Decisive, committed to ethical business practice, able to interpret consumer trends and management reports.
• A Class B driver’s license.

How to Apply

Apply by email: [email protected]

Closing Date: 2026-09-14