1. Main Function of the Role
The Channel Coordinator is responsible for supporting the Brand Manager in executing and managing omni-channel marketing and sales initiatives. The role focuses on ensuring optimal performance, uptime, and consistency across all digital and non-traditional sales channels, while providing accurate reporting, analysis, and operational support. This position plays a key role in coordinating channel operations, supporting campaigns, and driving customer experience and business growth.
2. Key Performance Areas
Omni-Channel Management & Operations
- Manage and monitor non-traditional and digital sales channels including online ordering, delivery platforms, kiosks, mobile apps, web ordering, and related systems.
- Ensure maximum uptime and functionality across all omni-channel platforms, proactively identifying and escalating issues.
- Maintain brand consistency, menu accuracy, pricing integrity, promotions, and user experience across all channels.
Reporting & Analytics
- Generate regular uptime, performance, and operational reports across all sales channels.
- Analyse campaign performance and customer feedback from digital platforms to identify trends and improvement opportunities.
- Develop dashboards and reporting tools to provide real-time visibility into channel performance.
Stakeholder Coordination & Brand Support
- Liaise with internal teams (Operations, IT, Marketing) and external partners such as agencies, vendors, and delivery partners.
- Support the Brand Manager with marketing campaigns, CSI initiatives, and cross-functional projects.
Administrative & Strategic Support
- Maintain channel documentation, processes, and vendor information.
- Support rollouts of new channel features, promotions, and system updates.
- Stay informed on emerging omni-channel technologies and recommend growth opportunities.
3. Qualifications and Experience
- Minimum qualification: Diploma or associate degree.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- 1–2 years’ experience in a marketing, communications, or channel coordination role preferred.
- Experience in digital, e-commerce, or omni-channel environments is advantageous.
- Experience within the QSR industry will be an added advantage.
- Additional e-commerce-related certifications or courses are advantageous.
4. Skills and Attributes
- Strong analytical skills with the ability to assess performance and identify improvement opportunities.
- Excellent verbal and written communication skills.
- Good understanding of digital, e-commerce, and omni-channel sales environments.
- Strong attention to detail with the ability to present information accurately and concisely.
- Proficient in Microsoft Office (Excel, PowerPoint, and Word).
- Strong time management, follow-up, and organizational skills.
- Customer-focused with a commitment to service excellence.
- Accountable, dependable, and goal oriented.
- Ability to work collaboratively in a fast-paced, evolving environment.
Closing date: January 19, 2026
