Head of Marketing & Communications – First Capital Bank
Job Description
As Head of Marketing & Communications, you will report to the Chief Executive Officer and be responsible for shaping and executing the Bank’s marketing and communications strategy. The role will drive brand positioning, support business growth, and ensure consistent, effective communication across internal and external stakeholders.
Key Responsibilities:
- Lead the Bank’s internal and external communications strategy
- Manage brand positioning, reputation, and media engagement
- Drive marketing initiatives that support customer acquisition, product uptake, and digital growth
- Provide customer insights to inform product and campaign development
- Ensure consistency of brand and messaging across all touchpoints
- Align local marketing initiatives with Group frameworks and standards
- Oversee the delivery of marketing campaigns, events, and brand activities
- Lead and develop the marketing team to deliver against business objectives
Technical Skills & Competence:
- Strategic thinking and commercial awareness
- Strong communication and stakeholder engagement
- Reputation management
- Leadership and team development
Qualifications and Requirements:
- A Bachelor’s or Master’s degree in Marketing or relevant field.
- Post Graduate qualification in Marketing will be an added advantage
- Strategic thinking and commercial awareness
- Strong communication and stakeholder engagement
- Reputation management
- Leadership and team development
Bonada
