Head of Brand & Marketing – Letshego

Job Summary

A job vacancy have risen within Letshego Financial Services Pty Ltd , a subsidiary of Letshego Holdings Limited summary for the role entails; To develop the long-range strategic roadmap that aligns the Letshego’s marketing and branding initiatives with the objective to drive customer acquisition and create customer centric experiences that contribute to the achievement of business objectives.

Job Details

• Develop and lead the overall brand strategy to ensure consistent brand messaging, positioning, and visual identity across all channels and touchpoints in our internal and external communities
• Monitor market trends and competitor activities to identify opportunities for brand differentiation and innovation.
• Create and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
• Ideate a comprehensive GTM strategy in close partnership with cross functional teams and translate into actionable marketing plans
• Conduct market research to identify customer needs, preferences, and trends, and use these insights to refine marketing strategies.
• Analyze market data, customer feedback, and competitive intelligence to make informed decisions and adjust strategies as needed.
• Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact.
• Oversee the conceptualization, development, and execution of marketing campaigns across various channels (digital, social media, traditional media, etc.).
• Analyse campaign performance and metrics to optimize future initiatives and ROI
• Develop and execute digital marketing strategies, including SEO, content marketing, social media, email marketing, and online advertising.
• Monitor and manage the brand’s online reputation and engagement on social media platforms and other digital channels.
• Stay updated with digital marketing trends and emerging technologies to keep the brand’s online presence relevant and effective.
• Manage public relations efforts to maintain positive relationships with media outlets, journalists, and influencers.

Requirements

• University degree in Marketing / Communication / Business Administration or relevant field
• MBA or similar level Post graduation qualification would be an added advantage
• Minimum of 10 years experience in marketing / sales/ advertising field, preferably within the financial services industry
• Membership of a recognised professional marketing association or equivalent
• Solid experience in brand marketing, digital marketing, content marketing and event marketing.
• Experience working in a very fast paced environment while maintaining attention to detail and getting things done at high quality.
• Deep understanding of marketing and the various functional aspects of a marketing organisation including brand management, strategic planning, media, production, merchandising, creative development, and research.
• Knowledge of wide variety of routes to market (direct, channel and strategic partner sales)
• Working knowledge of quantitative and qualitative analysis, demand generation, modelling budgets, pipeline, forecast and ROI analysis

About Company

Letshego Financial Services Botswana. Letshego is a Setswana term meaning ‘support’. At Letshego we provide financial support to our customers. Our new brand mark is a stronger, bolder and more modern depiction of the Letshego tripod.