Mobile Market Offers Coordinator – Orange Botswana
Job Description
Main duties:
- Coordinate the development, management of Mobile offers and services for the B2B and contract market.
- Management of B2B Mobile offers life-cycle specifically on the pre-launch analysis, launch and life management phases.
- Identify market demands, develop pricing strategies ,offer positioning, set sales volume and revenue targets to achieve return on investment.
- Develop offers and ensure the successful implementation of B2B and contract offers in line with marketing plan and the budget ambitions.
- Define the corporate market segmentation.
- Define the best-of-the-breed offers for B2B and contract customers according to the market segmentation.
- Manage customer surveys and market sizing research for B2B and contract offers.
- Support Sales team to build customized solution for customers.
- Organize competitive watch activities of customers and competition.
- Provide analysis and benchmark of competitors’ activities and market analysis.
- Ensure the delivery of validated marketing specifications to support B2B and contract offers solutions to be launched.
- Identify and drive initiatives to support delivery of post-paid, ISP and corporate budget targets (customer base, churn, ARPU, AUPU).
- Monitor the key performance indicators of corporate offers launched.
- Work closely with Finance to ensure pricing of all offers and products is in line with profit margins.
- Communicate (to different departments) the launch dates and roadmap of the corporate offers to be launched.
- Define communication guidelines (ATL and BTL) together with communication team.
Required skills:
- Strong and relevant experience in B2B either in Sales or Marketing.
- Computer literate (MS Office).
- Excellent interpersonal, oral and written communication skills.
- Creative.
- Proactive.
- Project management and organizational skills.
- Corporate market knowledge.
Academic Qualifications & Experience:
- Marketing/Business/ICT Degree or equivalent.
- 3 years experience in the marketing field.
Closing date: July 31, 2023
