REPORTS TO: FMC Product Manager Mass Market
OBJECTIVES OF THE JOB
• Coordinate the development of products promotions and campaigns for the Consumer
segment, through the bundling of mobile voice, SMS, data, devices and converged
solutions.
• Develop roaming roadmap and ensure IREG team executes the plan by testing and
launching all targeted networks and services.
• Commission market research for purposes of gap analysis to understand
requirements for new products promotions.
• Review market data and apply marketing techniques such as relevant matrix to define
product requirements.
QUALIFICATION
Degree in Marketing or equivalent.
EXPERIENCE
Five (5) years’ experience in the product development area of an emerging telecommunications.
PROFESSIONAL CERTIFICATION
Certified Marketing Management Professional (CMMP).
Membership of a relevant professional marketing institute would be an advantage.
