Area Sales Manager – Clover Botswana

Job Description

Purpose of the Job

To ensure Red Bull sales growth and world-class execution across Botswana through effective management of Distribution Partners across On Premise and Off Premise channels. The role translates strategy into execution, develops annual business plans, drives distribution, volume, execution, profitability and sustainable market growth.

Requirements

• Degree in Sales and Marketing
• 5-years applicable experience in a FMCG work environment
• Proven distributor or third-party sales management experience
• Experience across On Premises and Off Premise channels
• Fluent in English and Setswana
• Valid driver’s license

Responsibilities

• Analyse territories and trade channels to identify sales opportunities and distribution gaps across Botswana.
• Develop and implement annual business plans with Distribution Partners aligned to Botswana sales objectives.
• Drive volume growth, numeric and weighted distribution, execution standards and price compliance.
• Establish routines, call cycles and operating standards for Distribution Partners.
• Conduct monthly business reviews and track performance against agreed KPIs.
• Forecast sales volumes and ensure accurate stock planning and ordering.
• Train, coach and support Distribution Partner sales teams on Red Bull Perfect Store standards.
• Monitor promotional execution, cooler placement and return on investment of trade assets.
• Build strategic relationships with wholesalers, distributors, key customers and trade partners, acting as a trusted business advisor.
• Review and optimize route-to-market and territory structures to maximize availability and execution.
• Monitor competitor activity, category trends and market intelligence and convert insights into action plans.

How to Apply

Apply to the Human Resources Administrator, Clover Botswana, Private Bag 339, Gaborone, or email [email protected] by 18 September 2026. A detailed CV and contact telephone number must accompany all applications.

Applications received after 18 September 2026 will not be considered.